Developing a New Venture
Book:
J.
Vucetic: Becoming a Successful Techpreneur, Xlibris, 2008, ISBN:
978-1-4363-5834-7, http://www.becomingasuccessfultechpreneur.com
Lecture
1:
Topics:
- Selection
of a New Technology Venture
- Academic
and Industrial Research and Development (R&D)
- Fundamental,
Radical and Incremental R&D
- R&D
Portfolio Management and Optimization
- R&D as
a Strategic Asset
- R&D in
a Small Company
- R&D
Integration with Other Company Units
Reading
Materials:
- Forecasting
your company's future success (p. 81 - 90)
- What
product will your company make (p.90 - 98)
- Research
& Development (p.295 - 309)
Deliverable:
- Select a
topic for your new venture
Lecture 2:
Topics:
- Leading a
New Venture
- Leadership
and Strategic Thinking
- Leadership
and R&D
- Leadership
and Employees
- Leadership
and Customer Focus
- How to
Develop a Unique Leadership Style
- Commercialization
as a Key to Venture Success
- The Need
for a Business Plan
- Handling
a Business Plan and Legal Considerations
- Investors'
Expectations from a Business Plan
- Organization
of a Business Plan
Reading
Materials:
- Leading a
New Venture (p.255 - 270)
- Preparing
your Business Plan (p.106 - 121)
Deliverable:
- Develop
the Outline for your new venture
Lecture 3:
Topics:
- Strategies
for Successful Entrepreneurship
- How can
your New Product Succeed in the Market?
- How can
your New Product Fail in the Market?
- Leading
an Ethical Venture
- Prioritizing
Innovation
Reading
Materials:
- Strategies
for Successful Entrepreneurship (p.36 - 47)
- Now Let
Us Talk about Your Venture (p.67 - 77)
Deliverable:
- Prepare a
SWOT Analysis for your new venture
Lecture 4:
Topics:
- Marketing
Process
- Marketing
Environment
- Marketing
Intelligence System
- Market
Segmentation
- Marketing
Plan
- Marketing
Communications Program
- Marketing
Controls
- Example -
The Marketing Program for a New Telecom Venture
- Dealing
with Competition
- How
Attractive is your Target Market?
- Differentiating
and Positioning in the Target Market
- Dealing
with Radical Innovation in the Market
- Competing
through Innovation
- Competing
through Responsiveness to Customers' Needs
- Competing
through Services
Reading
Materials:
- Marketing
for a New Venture (p.270 - 295)
Deliverable:
- Prepare
the Market Analysis and Sales Projections for your new venture
Lecture 5:
Topics:
- Tactical
Planning
- Work
Breakdown Structure (WBS)
- Scheduling
- Budgeting
- Resource
Planning
- The Role
of a Project Manager
- The
Extent and Timing of Supplier Involvement
- Supplier
Management
- Buyer-Supplier
Relationship in a New Venture
- Hiring
Employees
- Your
First Office
Reading
Materials:
- Tactical Planning for Your Venture (p.101 - 106)
- Securing
Your First Suppliers and External Partners (p.350 - 357)
- Expanding
the Supplier Base (p.460 - 462)
- Hiring
Your First Employees (p. 358 - 361)
- Your
First Office (p.361 - 365)
Deliverable:
- Prepare
the Project Plan and Budget for your new venture
Lecture 6:
Topics:
- Financing
Strategies
- Share
Categories
- Financing
Plan/Timeline
- Dilution
Plan
- Securing
the Seed Capital
- Maximizing
the Owners' Wealth
- The Need
for Second-Tier Financing
- Sources
of Financing
- Financing
Strategies
- Working
Capital Investment Strategies
- Cash
Management
Reading
Materials:
- How are
you going to Divide "the Pie"? (p.190 - 205)
- Where is "the Cliff"? (p.309 - 311)
- Venture
Capitalists - Who is Real, Who is Not? (p.312 - 335)
- Financial
Management and Second-Tier Financing (p.432 - 439)
Deliverable:
- Prepare
the Profitability Analysis for your new venture.
Lecture 7:
Topics:
- Identifying
Internal Risks
- Identifying
External Risks
- Identifying
Internal/External Risks
- Determining
Risk Causes and Outcomes
- Cost-Benefit
Analysis of Risk Mitigation Strategies
- Risk
Management in a High-Tech Venture
Reading
Materials:
- How will
you handle uncertainty and risk? (p.227 - 246)
Deliverable:
- Prepare
the Risk Analysis for your new venture
Lecture 8:
Topics:
- Intellectual
Property Management
- Patent
Process and What is Patentable
- Trade
Secrets
- Protection
by Trade Secret or by Patent?
- Trademark
- Copyright
Reading
Materials:
- Have you
found your attorneys yet? (p.134 - 143)
- Managing
Intellectual Property (p.144 - 169)
Deliverable:
- Prepare
the Non-Disclosure Agreement and the Provisional Patent Application for your
venture.
Lecture 9:
Topics:
- Beyond
the Business Plan
- Presentation
to Potential Investors
- Selecting
the Board of Directors
- Going It
Alone or with Cofounders
- Entrepreneur's
Personal Issues and Challenges
Reading
Materials:
- Preparing
your Presentation (p.121 - 132)
- Who Will
be on your Board of Directors (P.188 - 190)
- Going it
Alone or with Cofounders? (p.205 - 218)
- SWOT
Yourself and Other Personal Issues (p.14 - 67)
Deliverable:
- Complete
your Business Plan and Presentation
